Hair Artistry Defined.

  in the Heart of Downtown Vero Beach  

Welcome to Hair Identity Salon & Boutique — a Keratin Complex® Certified Salon located in historic downtown Vero Beach, FL, where professional artistry, personalized care, and boutique charm come together to define your unique style.

Hair Identity Salon & Boutique located in historic downtown Vero Beach, FL

A Hidden Gem

in Vero Beach.

Your Identity.

Vero Beach Roots.

Located in the charming Shoppes of Seminole Courtyard, Hair Identity Salon & Boutique is the Treasure Coast’s hidden gem for beauty, style, and self-care. Our salon blends relaxation with creativity, offering expert styles, multidimensional color, and award-winning Keratin Complex® smoothing treatments tailored to your unique style. Step into a vibrant space brimming with artistry, community, and charm —where every appointment is designed to celebrate your individuality and leave you feeling confident, refreshed, and inspired.

Our Services

The Creative Collective.

At Hair Identity Salon & Boutique, our team is the heart of what we do. Each stylist brings a unique blend of talent, creativity, and passion for helping clients feel their absolute best.

More than just stylists, we’re a family dedicated to creating a warm, welcoming atmosphere where you can relax, refresh, and leave feeling renewed. Get to know the faces behind Hair Identity—because your hair is personal, and so are we.

“Hair Identity Salon is just what downtown Vero Beach needed. The interior is very warm and charming. The staff is knowledgeable, friendly, and welcoming. They also have a nice selection of Keratin Complex and Moroccanoil products.”

— JENNIFER H., HAIR IDENTITY CLIENT

Hair Identity Salon & Boutique in Vero Beach, FL is a proud certified retailer of Keratin Complex®, Moroccanoil®, &Unite Hair Care products.

Book Your Next Appointment at Hair Identity in Vero Beach.